| A lot has changed since Etienne de Crecy's "Super Discount" project took the world by storm in 1997. One can question the influence of the striking "Super Discount" concept and artwork on the introduction of the Euro and the subsequent increase in retail prices resulting in the rapid rise of discount outlets, but no one will question the influence the album had on electronic music. "Super Discount" started a journey that eventually led to St Germain, Air, Daft Punk, Cassius, Stardust and Bob Sinclair. With its supermarket concept and aptly minimalist design, it was a vivid demonstration of the huge talent of such performers who were to astonish the world over the next few years. Presented by 'le Patron' Etienne de Crecy, the project introduced future stars featuring amazing songs whose freshness has still not staled, a rare phenomenon in a genre characterized by seasonal changes of style and -talking in retail terms again- a short shelf life. Etienne de Crecy demonstrated his rich talent as a producer with the projects La Chatte Rouge and particularly the Motorbass album "Pansoul" which was released in 1996. Motorbass was a collaboration with Zdar (Cassius) and first alerted the world to the rapidly evolving dance music scene. Less than a year after the "Pansoul" album Etienne released the "Super Discount" album, offering his own tunes as well as productions of Air and Alex Gopher. It included the legendary house classic "Prix Choc". Apart from launching a whole new wave of talent, "Super Discount" established Etienne de Crecy as one of the most trend-setting producers of his time. Etienne de Crecy went on to release his first solo album "Tempovision" in 2001. He entered the studio for a planned three months to work on this project and he came out after one year to deliver a digital soul album, catering for both the underground and the mainstream with a new vision, new collaborations and a new destination. With the North American singers, Belita Woods and Michael Clip Payne, Etienne de Crecy showed a new dimension to his work. A brilliant music video series between 3D and cartoon for the songs "Am I Wrong", "Scratched" and "Tempovision", directed by Geoffroy de Crecy completed this new project and demonstrated the importance of the design concept for Etienne. Etienne de Crecy is still one of the leading figures of the electronic music scene, a scene that still has a major influence on dance music in particular and pop music in general. Recently Etienne's and Alex Gofer's remix of the Kraftwerk song 'Aerodinamyk' became a big dance tune. 2004, Super Discount 2 is being launched. There will be 4 limited runs of 10" releases across the summer making up the strikingly simplistic pink design of the album, due at the end of the summer. The music sounds fresh and advanced and alongside Etienne de Crecy features some of the great talents such as Philippe Zdar, Alex Gopher, DJ Mehdi, Boom Bass or Julien Delfaud. So, back to the good old days? No, and it certainly is not about there being a revival. Even if the Super Discount concept was born in 1997, the music is still one step ahead like the first album. It is all about freshness and spontaneity; bringing a new wave of sound into the clubs. So it might change a lot of things again... Apart from the Euro of course... |